What's covered in the course?

Here's a complete breakdown..

What will be the outcome?

You will be able to..

  • Lead the implementation of event-driven analytics and engagement tools, starting with the ultimate Data Tracking Plan

  • Gather clean and consistent data and overcome challenges that crop up along the way

  • Ask the right questions of your data in order to better understand user behaviour

  • Identify opportunities to collect data and act upon it to elevate the customer experience

  • Build better products and experiences, and have better conversations

Is it for me?

It is if you are:

  • Building a SaaS or a tech-enabled product and looking to learn about data infrastructure in order to make better decisions

  • In a product role looking to harness customer data by implementing a customer data platform (CDP) such as Segment and event-driven solutions such as Mixpanel, Customer.io, and Userflow

  • In a growth, marketing, or customer success role looking to engage users by triggering messages and experiences based on their actions inside your product

  • In a sales or partnerships role looking to have better conversations with prospects by understanding user personas and the different ways your product is used

  • In any other customer-facing role looking to accelerate your career by levelling up your knowledge about customer data and learning how to work with data in general

  • Planning to do any of the above


What's Included?

Here's what you get with the full course..

  • Access and updates to the course for 1 year

  • Answers to all your questions via the Slack Community

  • Review of your data tracking plan by your instructor, Arpit

Meet Your Instructor

Arpit Choudhury

Arpit is a data, automation, and SaaS enthusiast, a proponent of visual development (no/low-code) tools, and a lover of APIs.

He is passionate about helping people learn monetizable skills and adopt remote work.

When not working, Arpit likes to talk to his dog and cook with his wife. 

Say hi to Arpit on Twitter or LinkedIn.


  • What is the format of the course content?

    Text and diagrams, complete with exercises to help you apply what you learn.

  • Why this format?

    The format has been created in a fashion that enables rapid learning since time is of the essence and not everybody can learn from lectures and videos.

    "Skimming content in a video course is super hard, and when clicking around on the video timeline, you’re never sure if you missed anything new. A lot of people just read transcripts, but that’s not a nice learning experience."
    - Peep Laja, CXL

  • Are there any prerequisites?

    None other than a desire to learn.

  • What is the time commitment?

    Based on feedback from beta-students, 12-15 hours are enough to go through the content and complete the exercises.

    However, it is recommended to do so over a week or two.

  • What if I don't understand something?

    You can ask the instructor anything on the Slack community and expect a response within 24 hours.

  • Is it free to join the Slack community?

    Yes! You will receive an invite after signing up (for free).

  • Do I have access to the course forever?

    No. You will have access for 1 year including the updates.

  • What about refunds?

    If you don't derive value from the course or are unable to devote the time to go through it, you may seek a refund within 21 days.

Email me the course details?

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